The Cam Marston Generations Combo

Produced January 2007 & January 2009

For the first time in history, there are four generations in the workplace at the same time. This 2 DVD set will help you solve, manage and prevent generational conflict.

Generation conflict costs billions of dollars in lost productivity to organizations like yours worldwide - not to mention the incalculable effects on motivation and morale. Now there's help with generational expert Cam Marston's new DVDs - Managing Four Generations in the Workplace & Mixing Four Generations in the Workplace.

Managing Four Generations in the Workplace

This 2-DVD program will teach you how to "Gen-Flex" or move into another generation's comfort zone. Do you remember the golden rule, "Do unto others as you would have them do unto you?" The golden rule would be great if we were all the same generation. But because people are different they need to be treated differently. This is the basis for what we call Gen-Flexing, operating in another generation's world. Treat them as they want to be treated. Gen-Flex out your comfort zone into theirs.

Learning Objectives

• Describe the characteristics, attitudes, and values of each generation
• Identify specific actions a manager can take to coach, motivate, and get results from each generation
• Determine how your management approach may need to change when coaching, managing and retaining

Mixing Four Generations in the Workplace

This 2-DVD program will educate and stimulate positive interaction among your people. It will also dramatically reduce workplace conflict and provide managers and supervisors with strategies for dealing with recruiting, retaining, and motivating, using the generational differences in a positive way.

Key Learning Points:

• Generational context is not about age, but common experiences.
• Acknowledge your team's expectations, not just your own.
• Different is neither right nor wrong, just different.
• Age-ism is the death of any coaching strategy.
• Generational understanding does not take the place of concern for the individual.
• Different generations care about different approaches to the same problem.
• Technology is not universal - assess your team members' affinity level before making
• communication assumptions.