That's Show Business
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That’s Show Business is intended to show how opportunities can be created when an organization participates in exhibitions. This engaging program doesn’t feature John Cleese, but it utilizes his humorous style and entertaining approach to training.
Planning an exhibition can take a lot of time and eat away at your budget. You have to reserve space, buy or rent your stand and make sure you have staff available to man it. Is it really worth all the time, effort and money? Many view exhibits as a PR exercise, but there is much more to it. It’s an exciting opportunity to sell products or service to new and existing customers!
That’s Show Business reveals the secrets to being a successful exhibitor. You will learn why it’s vital to:
- Know your objectives
- Know your demographic
- Know the role you are to play
- Know the do’s and don’ts of exhibiting
Please note: Due to contractual obligations, That’s Show Business cannot be shipped to addresses outside of the United States.