Numbers DO Lie: Leading a Measurement Revolution Stanford Executive Brief with Christopher Meyer

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  • Cash and strategic costs of measurement errors.
  • Identifying who should measure what.
  • 6-part framework for aligning measurement systems.

All too frequently firms measure the wrong variables, assign the wrong people to do the measuring, and grant too much credibility to the numbers generated. Dr. Meyer outlines a step-by-step framework for identifying what practices need to be changed, defining specific new measures, clarifying who should measure what, and showing how to align measurement with corporate strategy.

Christopher Meyer, PhD, is an internationally-recognized expert in technology management and innovation. He is the author of the book, "Fast Cycle Time: How to Align Purpose, Strategy, and Structure for Speed" and the groundbreaking article, "How the Right Measures Help Teams Excel," published in the Harvard Business Review.

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