Mobilizing Commitment in Your Organization Stanford Executive Brief Jennifer Kenny
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What do you consider the most important responsibility of a manager today? For Jennifer Kenny it is the dynamic concept of "mobilization." The world has changed radically and companies are recognizing that skills previously considered essential to the success of an organization, such as problem solving, goal setting, and operations management, are by themselves no longer sufficient. Kenny offers a reinterpretation of current and historical business breakdowns, seeing them instead as the result of lacking the new essentials of commitment, trust, and coordination.