Going Global: A Case Study Stanford Executive Brief with Mary Cranston
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Even longstanding organizations must accept change at some point. For Mary Cranston, this truth was verified when it was decided that a radical change was a better option than sticking with the same approach. Cranston was at the helm of a merger between a pair of 125 year old law firms. Both were positioned as historic leaders in the market and in their founding cities of New York and San Francisco.
With deregulation and new technologies, many of both law firm’s found that their corporate clients were taking a global stance. That meant they had to do the same or flounder. In Going Global, Cranston explains the impact of the merger between Pillsbury Madison & Sutro and Winthrop, Stimson, Putnam & Roberts and how it allowed the united organization to become a powerful force in an international market almost overnight. Viewers will learn:
- How changing markets can force longstanding businesses to adopt change
- Why the status quo isn’t always the best option for survival or success
- How a radical change can lead to immense success