Garage-Based Innovation Stanford Business Brief with Phil McKinney

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HP is one of the biggest names in the tech world today. And many do not realize that the products they buy from the HP brand started out with a pair of innovative entrepreneurs and their garage. Bill Hewlett and David Packard started it all in a simple garage decades go and their efforts paid off in a big way.

Modern markets are shifting. Instead of an economy based on knowledge, there is a push toward creativity. Companies that are driven by innovation will stand out as leaders. Phil McKinney believes that creativity is a valuable skill that can be learned.  In this exciting presentation, McKinney shares his method for bringing out human ingenuity.

His FIRE process involves four steps. First, it’s important to stay focused on what you want to achieve rather than waiting around for inspiration to appear. Brainstorm by asking “killer questions”. Ideas should be given priority based on the goals they can help an organization meet. This means keeping the bigger picture in focus at all times. By broadening perspective, professionals can destroy blinders and observe problems and opportunities directly. This is where the most creative ideas tend to come out.

McKinney is VP and CTO of the HP Personal Systems Group. He knows the importance of creativity firsthand. Through McKinney’s valuable insight, viewers will:

  • Learn how to build and maintain innovation within corporate culture
  • Discover practical methods that can unleash immense creativity
  • Learn how to determine when to tackle terrible ideas
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