Driving Innovation in a Tough Economy Stanford Business Brief with Chris Capossela

DVD: $95.00
Total Cost: $95.00
SKU
KANSTADRI
Production Date
2009
Video Length
58 minutes
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Microsoft is a name that just about everyone in the modern world knows. In many cases, you may even use at least one Microsoft product on a daily basis. The company is successful, but that success didn’t come easy. Microsoft had to be innovative and versatile. It once went from developing software for PCs to developing software for the enterprise. Now, Microsoft is working towards yet another strategic transition, this time to a software-plus-internet-services provider.

Driving Innovation in a Tough Economy presents Chris Capossela who was at the heart of the Microsoft Office System business and product management. He has over 15 years of experience with the tech titan, taking on the responsibility of marketing as well as tech and field positions. He earned a BS in computer science and economics at Harvard University.  Capossela brings his expansive knowledge to audiences while explaining how Microsoft will handle its most recent transition, make stronger customer connections and expand its market share. This inspiring discussion will include:

  • How Microsoft has continued to thrive by changing with the needs of the market
  • Valuable insight from an expert with many years’ of experience in the tech industry
  • Highlights from Microsoft’s history and how they influenced the company
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