Doing Well and Doing Good: Corporate Social Responsibility as a Profit Generator Stanford Executive Brief with Jeffrey Swartz
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Trust is something that consumers and investors are searching for in the brands they choose to buy from and back. The bottom line is no longer the sole focus, which means big change for some organizations. In Doing Well and Doing Good, third generation Timberland leader Jeffrey Swartz explains how his company is a perfect example of building success, making a nice profit and still “doing well” for stakeholders while “doing good” for the communities you serve.
Swartz’s concept is based in a firm belief in commerce and that while Wall Street profits are necessary, they are not everything. He also places a strong emphasis on commitment when it comes to the human rights of everyone associated with the value chain. This means lowering environmental impact and coming up with practical, sustainable solutions that are beneficial to everyone.
Jeffrey Swartz has helped lead the brand his grandfather created and father established. Under his control, Timberland has built a reputation as an excellent example of a socially responsible corporation. In Doing Well and Doing Good, viewers will:
- Learn about how Timberland was created and how it achieved success
- Find out how vision doesn’t just define our work, but also who we are
- How shared values and commitment to a common mission can be beneficial