Change Management and Strategic Planning Stanford Executive Brief with Roberta Katz

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What does strategic planning mean? This process includes creating significant change while also obtaining commitment from employees, stakeholders and others required to make the change happen.  While change can bring about a lot of good, it will inevitably be met with resistance. Even the most well thought out strategy can fall short if resistance is not met head on and overcome.

In Change Management and Strategic Planning, Dr. Roberta Katz shares six principals that are essential to planning effectively.  Her methods will cover all necessary components, including flexibility, persistence, vision, goals, perspective, leadership and adverse opinions. She clarifies by providing examples of each component. The discussion includes an overview of Stanford University’s current efforts to create a successful model for change.

Dr. Katz, who was senior vice president of Netscape Communications Corp. and a Columbia University graduate, will explain:

  • How to deal with delays, confusion, inefficiency and resistance
  • How to get everyone necessary on board with a change
  • The significance of the question, “What’s in it for me?” and how to address it
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