Building Retail Brands to Drive Value Stanford Executive Brief with Jeanne Jackson
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The most successful brands in the world managed to survive because they adapted to the needs of their customers. They thrive on a customer base of brand-loyal repeat buyers who help fortify healthy profit margins and price premiums. Investing money into brand building allows companies to establish a virtuous cycle that carries them through downturns when they happen. Thriving brands guide their strategy and act as ambassadors for new markets and new products that succeed because of their core brand values.
Jeanne Jackson served as the CEO of Walmart.com, Banana Republic and Gap Inc. Direct. She also founded MSP Capital in 2003 and currently remains General Partner. With the guidance of Jackson, Building Retail Brands to Drive Value will:
- Explain how brand value translates into profits
- Reveal why executing first and advertising later works
- Why more than just the marketing department should be concerned about branding