Infinite Reality - Revealing the Blueprints of our Virtual Lives Stanford Business Brief with Jeremy Bailenson

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Children in the United States spend double the time playing video games as they do reading. Virtual reality is their medium of choice. What are the ramifications for your business? To reach employees and customers in the future, companies can leverage virtual reality in two ways—internally, as a powerful teaching and learning tool, and externally, in marketing and communication practices. Early adopters such as Merrill Lynch, Toyota, LinkedIn and Konica Minolta are already seeing dramatic results in learning simulations, training, and marketing effectiveness.

Professor Bailenson draws on his years of psychology experiments in Stanford’s Virtual Human Interaction Lab to show, in dramatic video footage, the power of virtual reality. In a virtual environment, subjects can be persuaded more easily, adopt new behaviors, and gain awareness and empathy for others. Already in practice is Bank of America’s online “Face Retirement” campaign, which uses your picture to show you aging, encouraging young customers to put more money into savings.

Jeremy Bailenson is the founding director of Stanford’s Virtual Human Interaction Lab and the coauthor of Infinite Reality. He earned his BA from the University of Michigan and his PhD in cognitive psychology from Northwestern University.

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