Give 'em the PICKLE!

The Give em the Pickle video is our number one selling customer service video!

Join Bob Farrell, founder of Farrell's Ice Cream Parlors, on an enthusiastic, humorous and inspirational jaunt through the basics of customer service.

Farrell demanded an exceptional level of customer service from his employees and called it Give em the Pickle. Early in Bob's career as a restauranteur he received a letter from a customer. The customer was very disappointed that when she had asked for an extra pickle with her meal, she had been charged for it. Bob Farrell promptly sent the woman an apology and a new battle cry was formed, "Give em the Pickle!"

Farrell defines pickles as those extra special things you can do to make the customer happy. It may be walking a customer to an item they're looking for rather than just pointing. Or maybe it's a handwritten "thank you" note in every order shipped. The trick is figuring out what your customers want, then making sure they get it, that's the "pickle".

Give em the Pickle has quickly become the number one customer service program on the market.

Give em the Pickle Focuses on four things:

Service: Make serving others your number one priority. You work in a noble profession, so be proud of what you do and where you work.
Attitude: Choose your attitude. How you think about the customer is how you will treat them. In a way, you're in show business, so play the part!
Consistency: Customers return because they like what happened the last time. Set high service standards and live them every day.
Teamwork: Commit to teamwork; look for ways to make each other look good.