Be Prepared to Sell - Basic Selling Skills

How to make a persuasive sales presentation to a group.

Sales presentations are a very special type of public speaking. Learn how to make your pitch with enthusiasm, lead potential customers to "experience" benefits, and then close the sale!

The five-step formula:

• Establish rapport.
• Build credibility.
• Get attention.
• Establish a need.
• Motivate action.

No matter what you're selling, whether it's apples to grocery stores or a new healthcare plan to your employees, the principles of sales success are the same. Learn how to build powerful, persuasive psychology into every presentation you make. And find out how to structure your presentation to follow each step in a psychological progression that leads to customer commitment.