SKU: CRMWER
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Sales
and marketing professionals are keenly aware that for customers to
purchase and to continue to purchase, they must offer consistently
reliable products and services. They must also demonstrate that they
represent a reputable and well-run company. However, in complex
marketing and sales situations, many other members of the organization
become involved, and they, too, must project this image. To some degree,
every individual within an organization is responsible for its success
or failure. Â
In
this film, viewers will see how each employee contact gives the customer
additional insight into the ways in which the organization operates. A
customer can quickly determine if the employees are helpful, cooperative
and willing to listen. Through these interactions, customers are also
left with an impression of overall management philosophy and business
policy. These include quality of communication, organization of
priorities, management style, handling of complaints and the treatment
of employees, as well as customers. Â
This
film clearly demonstrates that, to customers, image is often as
important as the product or service itself. It is critical that every
contact between employee and customer be positive. It's an unforgettable
lesson that will inspire renewed dedication to customers, quality and
the success of your organization. As an all too familiar drama unfolds,
participants see how listening to clients' needs and expectations,
clarifying inter and intradepartmental tasks when servicing the
customer, and being available and responsive are all crucial to keeping
customers from going elsewhere.
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