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Sort by:     SKU      Product     Price     Default     No ratings yet Behind the Browser Stanford Executive Brief SKU: KANSTABROW In easy-to-understand lay terms, Matt Cohen explains the key applications at work behind a web page. You’ll see how a page is generated from file downloads and links, how traffic to the page is tracked, what cookies are and how they are used, and more. More Information and Pricing Details No ratings yet Best Practices for Your Website Collection SKU: KANBESTWEB Learn from the experts what you need to know about what's happening right now on the Web. This brand-new 12 DVD Series covers every aspect of your web design and marketing. More Information and Pricing Details No ratings yet Broadcasting Your Brand - Stanford Business Brief SKU: KANSTABRO A primer on ways to sprinkle your brand and your content throughout the Web using on-demand methods such as RSS, activity streaming through social channels such as Twitter and FriendFeed, widget embedded content, and shared application platforms. More Information and Pricing Details No ratings yet Creating Winning Social Media Strategies Stanford Executive Brief with Charlene Li SKU: KANSOCIAL A fundamental power shift is underway in relationships between organizations and customers. Traditional one-way, seller-to-buyer communication is evolving into a two-way dialog, as social media technologies give buyers a voice. With examples from Oracle, Southwest Airlines, Walmart, Comcast, and Starbucks, Charlene Li shows how companies can use social media tools to encourage that dialog and have more intimate, beneficial relationships with customers. More Information and Pricing Details No ratings yet Harnessing the Power of Blogs - Stanford Business Brief SKU: KANSTAHAR As a platform for daily online publishing, blogs can dynamically connect your site to the larger online ecosystem and draw people to your site. The more readers that link to your blog, the higher your search engine ranking. Learn how blogging can expand your editorial mission. More Information and Pricing Details No ratings yet How to Pull Off a Successful Redesign Stanford Business Brief SKU: KANSTAREDES Redesigning your Website starts with preplanning, goal setting, and getting early buy-in from stakeholders. Nine key steps are outlined, including developing a redesign blueprint, creating mockups to communicate to developers, and conducting user testing. More Information and Pricing Details No ratings yet Mobile Strategies Stanford Business Brief SKU: KANSTAMOBILE Sabina Shnapek, Director of Advertising Sales, Ad Infuse Mobile content usage is rapidly expanding, offering opportunities for content owners and advertisers to deliver content to mobile devices. Here’s how to get started, from market assessment and business case planning to partnering, distribution and revenue strategies. More Information and Pricing Details No ratings yet Secrets of Search Engine Optimization Stanford Executive Brief SKU: KANSTASEARCH A primer on ways to sprinkle your brand and your content throughout the Web using on-demand methods such as RSS, activity streaming through social channels such as Twitter and FriendFeed, widget embedded content, and shared application platforms. More Information and Pricing Details No ratings yet Smarter Strategies for Enewsletters Stanford Executive Brief SKU: KANSTAENEWS Spam complaints. Blocked images. Mobile devices. List churn and more. Learn practical Enewsletter optimization tips that improve deliverability and readability. Gain insights on how to develop revenue streams as well as how to attract and keep subscribers. More Information and Pricing Details No ratings yet Staying Out of Legal Trouble Stanford Executive Brief SKU: KANSTASTAY Protect your content and your brand—and stay out of hot water at your site. Know your risk of liability for defamation or copyright infringement, particularly in user-generated content. Privacy policy requirements and other privacy issues are also covered. More Information and Pricing Details No ratings yet Ten Mistakes Web Sites Still Make...And How to Fix Them Stanford Executive Brief SKU: KANSTATEN Strategies for demystifying baffling navigation, maximizing use of space, improving search tools, unearthing buried treasure, translating “site speak” into your target’s language, and revving up flat content by making use of the Web’s special powers. More Information and Pricing Details No ratings yet User-Generated Content: Growing It, Controlling It Stanford Executive Brief SKU: KANSTAUSER Use social media to engage your readers in repurposing and integrating your Web content in ways that serve your mutual goals. Learn commonsense principles for encouraging your users to build out your site through blogs, reviews, viral marketing, and more. More Information and Pricing Details No ratings yet Using Web Metrics Strategically Stanford Executive Brief SKU: KANSTAMATRIC We all have technology in place to track Web statistics. But interpreting the data and acting on it to improve our sites is challenging. Learn what Key Performance Indicators you should track, who should see the data, and how to analyze it against your performance goals. More Information and Pricing Details No ratings yet Video Strategies: What's Working Today Stanford Executive Brief SKU: KANSTAVIDEO Whether you’re a novice and learning how to cost effectively build the infrastructure for video capability at your site, or you’re experienced and exploring new strategies such as video distribution, get tips on new practices that draw and engage more users. More Information and Pricing Details