This program shows how to encourage visitors, welcoming without being over-eager, and how to avoid the guaranteed conversation-killer: "Can I help you?" It demonstrates the importance of accurately logging potential customers’ details, arranging follow-up visits, and keeping the stand smart.
Having planned and staffed an exhibition stand that has absorbed a sizeable chunk of your marketing budget, how can it be made a real success? Too often it's regarded as a grand PR exercise, but it should be treated as a wonderful opportunity to sell to both new and existing clients.
Matthew Hill, president of The Hill Group, leads you through a fun, informative and memorable training session in the Trade Show Selling Skills Video Training Series.
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