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Tactics of Innovation explores a problem that plagues organizations everywhere--Why do smart people reject good ideas? Joel Barker goes on location to share stories on why people say "no" to good ideas. More importantly, he introduces a ten-step strategy for removing barriers between new ideas and people who naturally resist change. These tactics can dramatically increase the acceptance of an kind of idea.
These tactics can dramatically increase the acceptance of any kind of idea. Why is it important to understand Tactics of Innovation? Because "it is natural and logical for people to resist change," says Joel Barker. New ideas upset the sense of balance most of us want, and change makes things difficult. Only by developing the ability to present your idea from the user's point of view will you be able to achieve success introducing your change.
Tactics of Innovation presents an important message for any organization that wishes not only to discover new ideas, but also to bring them into practice. Business, nonprofit, government, education, healthcare and any other groups will find the concepts presented here valuable and relevant.
Key Learning Points:
How people's need for social equilibrium impacts new ideas.
The value of presenting ideas for the "users" point of view.
A ten-step strategy for getting new ideas accepted.
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