SKU: SEM110518
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Service today is typical and transactional. People look at customers as an opportunity for a sale, rather than a meaningful interaction that will turn that customer into a loyal fan for life. Customer service is dying because people simply stopped looking at other people as fellow human beings. In this thought-provoking fast paced program, brand building expert Scott Deming uncovers key principles for creating experiences that keep people coming back and telling others about you. He'll show proof positive that advertising is simply awareness. It's sincere caring and extraordinary emotional experiences that are the key to sustainable personal and professional success. Whether you're leading a team or serving people on the front line, this program will inspire you to perform at a whole new level.
Scott Deming is an internationally sought-after speaker, business trainer and bestselling author of The Brand Who Cried Wolf. As a leading authority on the topics of teamwork, customer service, and brand building, Scott has been interviewed on national television and radio shows, and his work has been featured in major print publications including Newsweek, Entrepreneur and INC Magazine. As president of his own company, Scott Deming has won numerous awards, including The Business Journal's "Most Inspiring Business of the Year". Scott Deming has presented his seminars and workshops to thousands of people at hundreds of companies all over the world, including major corporations such as GM, AT&T, Royal Caribbean, and 3M.
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