Deming Volume #22 - Understanding the Baldrige Award

This video considers the differences between the new philosophy of management and the seven criteria of quality management that the Malcolm Baldrige National Quality Award uses to judge organizational performance. It reviews the Baldrige Award's political history, discusses the essential elements of a quality program, and summarizes Dr. Deming's system of Profound Knowledge and the reasons he disapproved of the Award. Dr. Deming and Dr. Curt Reimann, Associate Director for Quality of the National Institute of Standards and Technology, discuss the influence and effect of the Award.

30 Minutes