SKU: DEM015
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Dr. Deming examines the system of rewards and competition used to motivate individuals from the time they enter school. He proposes that people are born with innate ability and interest in learning and mastering skills. They get pleasure from exercising these talents in work. But comparative ranking, competition for grades, higher ratings, and other external rewards smother intrinsic motivation and creativity over the course of people's lives. This external motivation kills people's intrinsic motivation and ignores the value of their individuality.
Dr. Deming advocates and explains a win-win strategy of cooperation in education, government and business, both within one organization and between organizations.
30 Minutes
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