SKU: LEABCA
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Production Date: 1998
Now your salespeople can increase their closure rates and margins by implementing the secrets of winning business, instead of walking away defeated. This inside-scoop video program discusses tips for getting inside the door and positioning the sale. It equips salespeople with seven fundamental and critical actions that go beyond needs-based selling and into the arena of breaking competitive accounts.
Key Learning Points:
- How to use a campaign theme to develop a strong price/value perception.
- How to reposition the competition and maintain control.
- How and when to close the sale successfully.
Program Includes: 23 minute video, leader's guide and self-study book.
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