SKU: MPC6PR
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This product is not available yet. We can accept pre-orders, but the program will not be shipped until May 11th.
According to author and professional negotiator, Ed Brodow, "Most people would rather go to the dentist." Starting from a place of fear and dread is a recipe for negotiation disaster, that's why Brodow has created this practical and entertaining program that anyone can use to negotiate anything!
Ed Brodow takes the fear out of negotiating by teaching participants how to focus on the pressure that the person across the table is feeling. He recommends setting 3 Targets: your Maximum, What you Hope to Get, and your Bottom Line. "Once you are willing to walk away, you have nothing to fear." Ed Brodow's legendary "meatball sandwich" story is just one of many great stories he uses to drive home his training in a highly entertaining way.
Ed's 6 Principles are easy to remember and easy to apply:
Aim high
Do your homework
Listen
Be patient
Always get something in return
Always be willing to walk away
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